CSO Branding Identity & Guide

As the Chair of Communications for Catholic Student Organization (CSO) at IU Indianapolis, I created a visual brand identity and branding guide for the organization. I was also in charge of designing and ordering all merchandise, managing all social media accounts, and designing and managing weekly advertisements for the club. My branding philosophy for this project was built on appealing to a Catholic Gen Z audience, by combining some traditional symbolism and Gothic-style fonts with fresh, modern assets, and a simple yet bright triadic color scheme. ​​​​​​​